Following his grounding in anthropology (London School of Economics) Asif’s career as a researcher, planner and innovator spanned Europe and far east Asia. This has been fertile ground for cultivating cross disciplinary skills in behaviour change, imaginative problem solving and compelling storytelling.
Asif co-founded Epiphany Productions in 2005 on the premise that everybody’s secondary business is showbusiness; using the principles of film-making in all they do.
This includes his part in Cabinet Office’s CMTA scenario planning sessions, as Digital Democracy Champion for the Speaker’s Commission, content creation for global professional service leaders, author of two Digital Transformation guides (published with Wincanton PLC), strategic advisor for diversity and inclusion leaders, coaching CEOs on their personal and business stories and running UNSPOKEN creative thinking training sessions.
Epiphany supports public and private sector organisations in their transformation challenges. Epiphany has a positive social action commitment with a number of days each year allocated to causes they suppor
Asif has been a trustee of the leading non-formal education charity UK Youth, is a fellow of the RSA and ambassador/volunteer for the sub-Saharan charity Action through Enterprise.